My 3 days of Instagram automation: Does it really work?

Okay, ever since I started my career path in social media I've always been against social media automation. I've never actually automated anything on social media, well... I use Buffer, but that's not really trying to fool people... Well, it is, ahhhh, you get what I mean!

Even though I use Buffer to schedule posts I'm still interacting and speaking with people who are connected/following. No automated messages go out on any of the accounts I manage as I feel It's better for followers to actually engage with a human.

TLDR at the bottom

Anyway... Back to the point of this post.

I decided to automate my Instagram account to see why people actually automate social media to find out:

• Is it better than actually taking time to engage?
• Did I lose/gain followers?
• What do I think of social media automation now?

Account size before start: - Followers: 1,220 - Following: 2,732

What I used

I used Instagress to automate likes, comments and follows. With a bit of configuration I set my comments up and the hashtags the account would target...

Commenting

I used simple comments like 'Great Post, thanks for sharing' or just a simple emoji. This way, people are less likely to know it's a bot. But at the end of the day, there's no engagement. Take for example I was checking the posts it had commented on and one of them said 'Discuss this in the comments' Well... The bot comments with an emoji obviously, that's what it's been told to do.

No real engagement, no followers gained, I just look like an idiot who's just figured out how to send emojis.

So, on the comments front, it's very broad, unless you're getting right down into a niche where you can just comment simple things, I'd just take the time to comment and engage with people.

Over the 3 days, the bot commented on a total of 383 posts. Nothing I couldn't have done myself if I'm honest in a much shorter time frame with valuable comments.

Liking

The bot was sent out to like pictures of the hashtags chosen. A total of 2,515 pictures were liked. I'm still in the process of checking what it's liked but most of them seem to be correct and appropriate for the hashtags.

Here's where my problems lie. Some people like to mention you in their comments to create a bit of engagement. e.g. 'Hey @username, thanks for the like' Well... With the bot in place, the only thing you can do manually is post pictures... So no manual commenting, liking, following or unfollowing.

If you do then it has been said in the configuration stages of the bot that your account may be locked by Instagram or your password can be changed.

So yeah, your account basically lies dormant, you can't really use it, it's essentially just a bot.

Following

Lets first take into consideration my Instagram following/followers. Before I started this little experiment I had 1,220 followers and 2,732. Okay, yes, it's a tiny account that I have only just started using and posting to.

Now my account has 1,423 followers and it's following 7,064. To give the bot a bit of an advantage I even started posting a little, all I got was bots commenting with emojis, just like I had been doing.

If you act like a bot, you'll attract bots.

Conclusion

So I ran this experiment to see if bots are actually worth the time, money and effort.

My opinion of bots and automating social media stands... Human interaction is everything, once you start to post, like and comment as yourself, you will get genuine people visiting your profiles to find out more about you and to interact with you.

Using bots may work for some people, it may get you a million followers if you pump enough time and money into it, but in all fairness everything this bot has done, I can do myself, ten times better and ten times faster.

Take from this little experiment what you will. I just don't think bots are worth it. 

TLDR; I ran a three-day experiment on Instagram with Instagress to see if social media automation is worth it... No, it wasn't.

Before
Followers: 1,220
Following: 2,732

After
Followers: 1,423
Following: 7,064

Gains/Losses
Followers: Gained 200
Following: Gained 4332

What do you think of social media automation?

Hala El-Shafie - Website Build

The Brief

Hala El-Shafie needed a high-quality website that was presented professionally to showcase her work within TV and writing. The website needed to have a professional design that showcased all of her TV appearances and that she could update easily going forward. The website also had to have a shop function so that people could make payments via the website for any events that Hala would be hosting as well as any product that she may want to bring out in the future such as books or classes.

Services Provided

Full Website Build 

Hala needed a full website design and build. This was planned over a number of phone calls with draft websites to get the exact design she wanted. Through the build process Hala had full access to the website so she could navigate and see the website as it would be once it was launched.

Content Creation/Upload 

As Hala had never had a personally branded website before, a level of content creation had to be done for specific pages. This involved me writing the content for the pages, and then sending it over to Hala to fact check. As Hala had written articles for various different websites all of the articles had to be uploaded to the website to showcase her work.

SEO 

A level of SEO had to be carried out on the website to make sure Hala's website ranked well for specific terms relating to her. This is why we chose the domain name that we did to make sure she ranked first for people searching her name when shows were on, also she needed to rank somewhere within the first two pages of Google for possible shows she had featured in as well as articles that she had written.

Solution

To appeal to Hala's ideal audience e.g. readers of her articles, people who watch her programs and potential business I created a simple, professional website that could hold a lot of information on a page without being saturated. The professional imagery was used throughout the website, as well as blue tinted colours combined with white, black and grey to present a good contrast in colours that would appeal to not only professional visitors, but consumers as well.

Visit Hala's website at http://halael-shafie.co.uk/

Nutrition Rocks - Website Build

Website build for Nutrition Rocks